![]() ![]() Then, just tinker with the video until it complies with the requirements. ![]() If you don’t like how the previous tool works or would simply prefer to try another option, you can always download a video editor or use the one that you already have on your phone or computer. This can be quite obvious, but did you know you have a handy trim tool built right into Instagram? That’s right, whenever you try to upload a video that exceeds the video length limit, you are given the option to trim it. Here are some ideas on what you can do to adapt your content to fit Instagram video requirements: Trim your video right on Instagram Now that you know what the video length limit is for different types of content, you might wonder what you should do if your videos are longer than the maximum length allowed. What Do I Do If My Video Exceeds the Limit? These Instagram videos can be anywhere from 1 to 60 seconds, but they’re typically between 15 and 30 seconds to ensure the effectiveness of your mobile advertising strategy. Now, while your typical Stories will disappear after 24 hours, Instagram Story ads will keep showing for as long as your campaign is running. You can think of them as a commercial break of sorts between the content of the people you follow. Story ads, as the name suggests, live within Instagram Stories. However, they’re usually 15 seconds long because people tend to scroll past them fast if they’re longer than that. In-feed video ads are shown in between the content in a user’s feed, and they can be between 3 and 120 seconds long. For starters, you have two options: in-feed ads, and Story ads. If you want to run Instagram video ads, the rules change a bit with respect to regular videos. What’s the Typical Instagram Video Ad Length? Once that period is over, the Live disappears.ĥ. However, it’s important to note that they can only be saved for up to 30 days. Ī useful feature the platform offers is that you can save your Instagram Live to your profile, so anyone who wasn’t able to join the stream can watch it. Recent updates have extended that limit, and now you can stream on Instagram for up to 4 hours. In the beginning, Lives had a 60-minute video length allowed. However, if you create your video with the Instagram Reels tool, you get up to 90 seconds. The default Reel length you can create using the Instagram camera is 15 seconds. ![]() How long an IG Reel can be will depend on how it’s created. You can recognize Reels by the icon in the top right corner: These short, vertical videos have their own dedicated section on the platform, both on the explore feed and on users’ profiles. When TikTok’s popularity exploded, Instagram decided to incorporate Reels. ![]() While these videos only last for 24 hours, as I’ve mentioned before, you can save them to a highlight reel, so your followers can watch them at any time. Now, you can upload pieces up to 60 seconds in length without them getting split. In the past (well, actually until October 2022), videos longer than 15 seconds would get split into smaller segments when uploaded to Stories. So, if you still haven’t given Stories a try, it’s high time you start doing so! Since they automatically disappear after 24 hours, many people don’t see their appeal, but recent numbers show that around 70% of Instagram users watch video content in the form of Stories on a daily basis. Stories are vertical, full-screen Instagram videos posted to a profile that appear at the top of the app, rather than in the news feed. You can identify these videos on an account’s profile by the “Play” icon in the top right corner of the thumbnail. There are some verified accounts that get an extended limit of 60 minutes. This type of content has a maximum length limit of 10 minutes for regular users. Now, longer videos have been combined with in-feed video posts under the name of “Instagram Video.” If you remember, long-form videos used to be uploaded to IGTV, but that no longer exists since the second half of 2021. That is, the maximum length a video can run for before it gets cut off. One of the very first things users usually want to know when they get started on Instagram is the video length limit. How Long Are Instagram Videos? (Former IGTV) What Do I Do If My Video Exceeds the Limit?ġ. That’s why, in this piece, we’ll discover what the ideal video lengths are for each different type of video and the answer to some other common questions users ask. So, how long can a video be on Instagram ? Well, that will depend on the type of video you want to share. Nobody wants to upload a video that will just get cut off. Instagram video length is a common concern among users, business owners, and marketers who are taking their first steps on the platform. ![]()
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